How Veeru Discovered Flavored Beer

Veeru’s discovery of flavoured beer began on a crisp autumn evening when our curious mascot wandered off the beaten path. He’d been perfecting a classic ale recipe around the campfire for weeks, but something was missing—an unexpected spark that would elevate every sip.

As the sun dipped behind the treetops, Veeru noticed clusters of wild berries glistening in the fading light. He plucked a handful of deep-purple raspberries, inhaling their sweet-tart aroma. On a whim, he tossed them into his camp pot alongside crushed ginger he’d foraged earlier that day. The crackle of the fire seemed to cheer him on as he stirred the brew, curious to see what would emerge.

By dawn, the mash had taken on a rosy hue. Veeru ladled the fragrant mixture into a wooden mug and waited. The first taste was a revelation: the bright tang of berries danced with the warm spice of ginger, all softened by the mellow malt. It felt like tasting the forest at sunrise—alive, fresh, and entirely new. Excited, Veeru invited his Bear Club friends to sample the “Berry Blaze” experiment. Their enthusiastic nods and wide-eyed smiles confirmed it: flavoured beer was more than a novelty—it was a new frontier for 4Bear Craft Beer. Over the next few weeks, Veeru refined his recipe, testing other combinations—like crisp citrus peel with honeyed thyme and earthy turmeric with orange zest—always guided by that same spirit of adventure.

Today, every flavoured release from 4Bear traces back to Veeru’s original campfire experiment. From our seasonal Berry Blaze IPA to the honey-lavender Ale of Midsummer, each brew captures Veeru’s pioneering curiosity and the wild essence of Assam. So the next time you crack open a flavoured 4Bear can, remember: it all started with a bear who dared to toss a few berries into the fire.

4Bear Craft Beer—where every flavor tells a story.